At the beginning of April, Warsaw was a host city of the 11th Poland & CEE Retail Summit. It is the largest and most representative meeting of the Polish commerce and FMCG sector, aimed at stepping up cooperation between key market players. The event in numbers: 6 thematic sessions devoted to the latest trends and challenges in the retail sector, 1250+ participants, including representatives of retail chains, retailers and FMCG manufacturers, as well as speed networking sessions and webinars. The event would not be complete without ASM Group representatives. Each of the participants in Poland & CEE Retail Summit could talk to experts of ASM Sales Force Agency and find out what needs to be done to get a second wind in business. Anna Zdzieszyńska and Dorota Sobieraj from ASM SFA also advised fellow participants on how to increase product sales and how to effectively manage merchandising activities. What is more, they explained why outsourcing of sales forces is a solution that both facilitates a competitive advantage and reduces operating costs.
The participants in Poland & CEE Retail Summit also had an opportunity to listen to over 60 presentations and 12 panel discussions of other industry experts. Almost 130 C-level speakers participated, including from Deloitte, Auchan, Ikea, Eurocash, Lotte Wedel, Netto Polska and Frisco.pl.