- Poles will come across the highest grocery prices on the Internet. By choosing offline stores, one can save up to 17% on the same products.
- By choosing products at the lowest prices in individual stores, one can cut down the final amount even by half.
- Discount stores are by as much as 5% cheaper than outlets belonging to cash&carry chains dedicated to SMEs, food establishments and local stores.
These are the conclusions from the first edition of the nationwide price basket report for Poland. It compares the prices of everyday products that can be found in a shopping cart of an average Pole. The study included 10 most popular FMCG networks from the traditional channel (Auchan, Biedronka, Carrefour, E.Leclerc, Intermarche, Kaufland, Lidl, Makro, Selgros Cash & Carry and Tesco) and one network representing the e-commerce channel (Frisco.pl).
5 outlets were selected from each network, and a total of 50 sales outlets from 12 cities were examined (including from Białystok, Bydgoszcz, Gdańsk, Jelenia Góra, Lublin, Łódź, Katowice, Kraków, Opole, Poznań, Warsaw and Szczecin). The report analyses the prices of 40 specifically selected products, in 10 categories (household detergents and cosmetics; meat, cold meats and fish; frozen foods; dairy products; beverages; fat products; sweets, dry (or instant) products; stimulants and alcohol; and dressings like ketchup or mayonnaise). Experts and analysts cooperating with ASM Group have compiled a list of goods that is an overview of everyday goods that are consumed in every average household in Poland.
The price basket survey will be carried out periodically. The first month of publication is March 2019. A monthly analysis of the results will show how average prices of product categories fluctuate across the entire country, and will be the basis for a periodical “Index of the food product basket”.
The report was commissioned by ASM Sales Force Agency, a member company of ASM Group.
Please take your time to read the full report here.