ASM Group, a leading Polish capital group operating on the market for 20 years, specializing in the provision of comprehensive outsourcing and sales support services and Foreign Expansion Fund (FEZ) managed by PFR TFI, took over the German Vertikom Group, the third largest marketing and sales support company on the DACH market (Germany, Austria, Switzerland). The transaction covered the purchase of 91.6 percent shares of Vertikom from the existing majority shareholders by ASM Germany GmbH, a company in which 50.1 percent shares belongs to ASM Group S.A., and 49.9% to FEZ.
– The transaction is the result of many months of talks, negotiations and analyzes. It took us a long time to analyze the market and the entities operating on it. The DACH market – Germany, Austria and Switzerland – is one of the most developing markets in Europe. Our development strategy assumes a continuous extension of activities through international expansion, which is why after the acquisition of the Italian company Trade S.p.A, we found that it is natural to enter the DACH market.
The talks were conducted with many entities, however, our analysis showed that the Vertikom Group will be the best investment considering the attractive valuation of the company and its high market position. We are particularly pleased that our efforts to expand abroad on the DACH market have been noticed by PFR TFI, managing FEZ. The support of such a renowned institution is a significant and very important distinction for us – commented Adam Stańczak, President of the Management Board of ASM Group S.A.
– Foreign Expansion Fund supports initiatives of Polish companies starting or developing activities abroad. We are glad that Polish entrepreneurs are going beyond the domestic market more and more boldly and are undertaking initiatives to repeat their business success, even in the most economically developed markets, such as Germany or Switzerland.
The Vertikom acquisition transaction has passed our verification process positively. And it fits well in our mission and investment policy, which is why we decided to involve up to 9 million EUR in this project, – said Ewa Małyszko, President of the Management Board of PFR Towarzystwo Funduszy Inwestycyjnych S.A. The Vertikom Group consists of 14 companies. The Group remains at the forefront of entities operating in the sales support sector, distinguished by a comprehensive portfolio of services supporting marketing strategies addressed to individual and business customers. Agencies that are part of the capital group, existing for 18 years, are located in 10 locations in Germany, Austria and Switzerland.